SEO stands for Search Engine Optimization. Practicing SEO means getting your website to end up on Page #1 in the organic search result for a particular keyword phrase...
The main idea of course, is to get an endless flow of free
traffic to your website :
Imagine if you sell flowers, and you rank #1 in Google's
search result for "buy flowers online". Imagine what that
can do to your business?
Successful SEO => free traffic => cash in your pocket!!
The problem is: how to get a website to rank #1 in Google..
If you read any SEO book, I bet you will get a standard
answer that says SEO is made up of two components: On-page
optimization and Off-page optimization.
We will talk about on-page optimization in another tutorial.
In this tutorial, our focus is on Off-page optimization.
Because it's the most important of the two. I'll show this
as well to you later on...
What is Off-page optimization? Well, off-page optimization is
basically all about link building.
Technically, you can get any web page (not just website)
into the first page of Google for a particular search term
simply by building lots of different backlinks to that
webpage using that search term as the hyperlinked text
(a.k.a. anchor text).
For example, if you want to rank #1 for the search term
"buy flowers online", you'll need to have lots of different
backlinks to your web page using "buy flowers online" as the
(But there's a catch! I'll explain it in Part 4 of this
In case you haven't got the idea, let me rephrase...
- Technically, you can forget about on-page optimization and
all other BS, and simply bulldoze your way to the first page
of Google for a particular search term - if you can somehow
get lots and lots of backlinks, from thousands and thousands
of different websites, from all over the net to your webpage,
using that search term as the anchor text.
Don't believe? Here's the classic proof:
Go to Google and type in 'click here' (without the quote).
You will see that the top results are from Adobe Reader,
Flash Player and Apple Quicktime. If you study these webpages,
you will realize that the phrase 'click here' doesn't even
appear on those webpages!
Hence the so-called 'On-page' optimization cannot be found
in these webpages at all.
The only reason these webpages rank high for the phrase
'click here' is because there are probably tens of thousands
of websites linking to these webpages using the phrase
'click here' as the anchor text - and you know why, don't you?
That's the power of link building (or Off-page optimization)