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19/3/12

Here're what you need to do to SEO your website or blog

Assuming you have a new website or blog, with a homepage and a couple of other content pages. Here're what you need to do to SEO your website or blog:

1) Set your target

Remember this: You will never know where to hit if you do not have a target.

In SEO, your target is the keyword phrase (aka anchor texts). This is where keyword research comes in.

You need to decide what keyword phrase you want to optimize for EVERY web page that you wish to rank in the search engine.

Every web page, (homepage is also a web page), should be optimized for one (or at most three) keyword phrase.

Be focused.

If you want to target more keyword phrases, you should add more web pages to your website, instead of trying to make one web page optimized for 10-20 different phrases.

btw - this step has already been taken care of since you are using the sites produced by my Desktop Adsense Site Builder..

2) Get the fundamentals right

Check and make sure that the followings are correctly done for every web page:

- Content is unique, preferably with a good collection of relevant internal links.
- Keyword phrase found in title tag.
- Keyword phrase found in description meta tag.
- Keyword phrase found in the url (if possible).
- Keyword phrase found within the content.


3) Build backlinks to the homepage

The strategies to build backlinks to the homepage is different from the strategies to build backlinks to the internal pages because of these two reasons:

i. Some link building methods can only be used to build backlinks to the homepage. An example is submitting your website to link directories.

ii. Some link building methods are too tedious and it's almost impossible for you to do them for all your web pages.

For example:

- Press release. - Create pages in Blogspot, Squidoo, Hubpages and other social networking sites. - Post comments in blogs. - Post in forums. - Social bookmarking.

Regardless of how tough or how tedious the methods are, do all of them for the homepage (I've discussed many other link building methods in part 3 of my tutorial). You need to give your website's homepage a backlink boost in order to build up your website's authority.

4) Build backlinks to the internal web pages.

It's almost impossible to build backlinks for every internal web page, unless you run a popular site with lots of people pinging and digging your pages.

So let's be realistic. You can start with 5 internal pages and build backlinks to them.

I prefer to build backlinks to internal pages via just one method - article marketing. (I'm not too keen on other spammy methods).

Choose 5 internal pages, prepare 5 new articles, submit them to hundreds of article directories and build backlinks to these 5 internal pages. (Note: You should do this for the homepage too.)

Submit the 5 articles to EzArticleLink, spin them and get even more backlinks. (Do this for the homepage too.)

Whenever time allows, find 5 other internal pages and repeat the process.

5) Be patient and spread your eggs

Search engines trust aged sites. Unless you buy an aged domain, there is nothing you can do about the age of your domain.

All you can do is Step 1 to 4 and then..... wait, trusting that things will happen eventually. Like it or not, waiting is one of the most important process in SEO, that's why it's Step 5!

In the mean time, if you are building niche content websites, continue to build more sites, rinse and repeat Step 1 - 4

Some websites will turn out to be winners while some may barely survive. If you only plan to have one website and intend to live and die with it, then while waiting, you should establish other ways of getting traffic, such as traffic exchange and advertising.

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