Why a website may display no ads at all.

There are a lot of  reasons why a website may display less targeted ads or no ads at all. Below is a list of the most common issues.


Their system has not yet crawled all the pages of your website.

Your account is disapproved or awaiting review.

To determine the status of your account or application, please try to sign in at www.google.com/adsense using the email address and password you submitted with your application.

• Do you see a message stating: Account Not Active: An AdSense account does not exist for this login, as it is associated with disapproved application.? If so, search your email to find the disapproval or account closure message we sent you for more information.
• If you've applied to AdSense through another website, such as Blogger, you may be displaying ads even though your application is unreviewed or has been disapproved.
  • Do you see a message stating Account Not Active: An AdSense account does not exist for this login, as your application is currently in review.? If so, please wait 2-3 days until we review your application and send you a response.
  • If you see another message or form, search your email to find the disapproval message we sent you for more information.
• If you're able to successfully sign in to your account, your account review status isn't preventing ads from appearing.

Your site has restricted access using a robots.txt exclusion file.

If your site is using a robots.txt file, the AdSense crawler may be blocked from crawling your webpages and determining their content. Learn how to grant our crawler access in your robots.txt file

Your website is using session IDs in the URL.

If your webpages use session IDs, you may not receive targeted ads on those pages. Since the session ID -- and therefore the URL -- changes every time a different user views a page, the URL won't be in the index and will be queued to be crawled. Once the URL is crawled, however, the session will most likely have expired. This means that pages seen by the users are never in the index. You will need to remove the session IDs in order to display targeted ads.

Your website is using frames.

When the AdSense code is placed in a frame separate from the primary content of your website, the AdSense crawler can't match ads to your webpage content. It is important to place the ad code in the same frame as the content of your webpages in order to serve ads targeted to your content.

Your ad unit is set to display image and rich media ads only.

Image and rich media ad inventory for your content may be limited; if you've chosen not to display text ads in an ad unit, we may show irrelevant ads or no ads in that unit when there are no relevant rich media ads available. To avoid showing irrelevant ads, we recommend to show both text and image/rich media ads or implementing a backup ad.

Your webpage may not contain enough content.

There may not be enough information on your site for our crawlers to determine the content of your pages. Therefore, we could be having difficulty identifying relevant ads to show on your pages. Please note that our crawlers are unable to derive meaning from:

In such cases, we recommend that you include more content other than the above files on your website to assist our crawlers in gathering information about your site to display relevant ads.

Your site has content that doesn't comply with our program policies.

It is possible that your site content is not compliant with our program policies. If our system has detected something within your site that may be construed as potentially negative, non-family safe or even offensive, Google may not show ads. The two common policy violations that trigger our system not to show ads are adult and sensitive content.

The AdSense code was placed within an IFRAME.

Placing ads in an IFRAME isn't permitted by our program policies, which prohibit any manipulation of AdSense code that may affect the standard behavior, targeting or delivery of ads that is not explicitly permitted by Google. In addition, our targeting technology isn't optimized to serve ads within a separate IFRAME. For these reasons, please make sure to implement our ad code directly into the source of your webpage. Once you make these changes, it may take up to 48 hours or more before relevant ads appear.

Your webpages are behind a login or password.

If the AdSense crawler doesn't know the login or password to your site, so we can't determine their content and provide relevant ads. However, you can grant our crawler access to login-protected pages in order to see relevant ads.

You have blocked ads from too many advertiser URLs.

If you block ads from a high number of advertiser URLs, we may no longer have other ads available to target to your content, we may show irrelevant ads or no ads.

Your site content is primarily in an unsupported language.

If the AdSense code is placed on pages with content primarily in an unsupported language, we may show irrelevant ads or ads in another language. As noted in our program policies, publishers may not display ads on pages with content primarily in an unsupported language, so please remove the ad code from these pages until we're able to support your language.

Your ad code has been modified

If the AdSense code has been manually modified, such as to change the ad unit width or height or the publisher ID, then we may show ads as transparent boxes or contain any alternative ad or colour specified in the ad code. Please select the desired ad format on the My ads tab of your account and then paste the generated ad code, unedited, onto your pages. Keep in mind that modifications to your code are not permitted by our program policies.

Your page contains a refresh tag.

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