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29/1/12

Effective Google Adesense.

Effective Google Adsense

If you’re making an attemp to earn a $100 a day from using Google Adsense, then you will fall into one in all two broad categories:
  • Publish 100 websites that each earn $1 a day profit
  • Publish 1 website that earns $100 a day profit
Of course, 100 websites requires a lot of maintenance and management. Having one website leaves you at the mercy of Google’s changes in search engines algorithms, as well as better marketers entering your market and taking your market share.

What Niche should I target?
When you begin out with an adsense website, try to ttempt to build  the topics   with something you enjoy. That way it will be easier and more interesting for you to write content. Of course the topic needs to have a reasonable range of ads available with a payout level you are comfortable with. You may love underwater knitting, but there are no ads for that subject so you’ll have to come up with something else that you have an interested in.

Once you’re up and running, you are going to want to dabble in some high paying keywords. The first problem is that the level of fraud is much higher on the big money keywords. Secondly everyone wants ads on their website that make big bucks per click, but the number of advertisers who are willing to pay big bucks decreases as the price per click goes up. So the key is to come up with a balance of the highest dollar value per click that has a big enough range of ads.

As you build your site it’s usually a good idea not to put adsense on it until it’s finished. Actually, it’s probably a good idea not to put adsense on it until you have some inbound links and you’re getting some traffic. This makes the whole site look more of an attempt at genuine content with adsense being an afterthought rather than an obvious internet marketing attempt.

Site Design
Where’s the best place to put your Google Adsense ads? Generally the best spots are middle of the page and left hand side however sometimes the right hand side can be effective. Testing placement of ads is a good idea and you may well find that different areas work better for different topics. Testing is a vital part of the game when you are trying to make money with adsense. Google has published some heat maps showing optimal locations and you can have a look at them by link clicking here
You will find that you will have to devote some space in the centre above the fold to advertising. If you want your ads to be clicked on you will need put them where people can see them. Now, this doesn’t mean that all the visitor sees is ads. There should always be much more content than ads. But you will need to position the ads where they can be seen or they won’t get clicked – just common sense.
Google has also has published a list of the highest performing ad sizes:
  • 336×280 large rectangle
  • 300×250 inline rectangle
  • 160×600 wide skyscraper
One trick that can work is to blend your adsense into your body copy. For example if your body copy is blue, remove the adsense border and make the title, text, and URL blue. You can also try changing all of your hyperlinks to a contrasting colour ie red and then change the adsense title to that same colour.


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