Assuming you have a new website or blog, with a homepage
and a couple of other content pages. Here're what you need
to do to SEO your website or blog:
1) Set your target
Remember this: You will never know where to hit if you do
not have a target.
In SEO, your target is the keyword phrase (aka anchor texts).
This is where keyword research comes in.
You need to decide what keyword phrase you want to optimize
for EVERY web page that you wish to rank in the search engine.
Every web page, (homepage is also a web page), should be
optimized for one (or at most three) keyword phrase.
Be focused.
If you want to target more keyword phrases, you should add
more web pages to your website, instead of trying to make
one web page optimized for 10-20 different phrases.
btw - this step has already been taken care of since you are
using the sites produced by my Desktop Adsense Site Builder..
2) Get the fundamentals right
Check and make sure that the followings are correctly done
for every web page:
- Content is unique, preferably with a good collection of
relevant internal links.
- Keyword phrase found in title tag.
- Keyword phrase found in description meta tag.
- Keyword phrase found in the url (if possible).
- Keyword phrase found within the content.
3) Build backlinks to the homepage
The strategies to build backlinks to the homepage is different
from the strategies to build backlinks to the internal pages
because of these two reasons:
i. Some link building methods can only be used to build
backlinks to the homepage. An example is submitting your
website to link directories.
ii. Some link building methods are too tedious and it's
almost impossible for you to do them for all your web pages.
For example:
- Press release.
- Create pages in Blogspot, Squidoo, Hubpages and other
social networking sites.
- Post comments in blogs.
- Post in forums.
- Social bookmarking.
Regardless of how tough or how tedious the methods are, do
all of them for the homepage (I've discussed many other link
building methods in part 3 of my tutorial). You need to give
your website's homepage a backlink boost in order to build up
your website's authority.
4) Build backlinks to the internal web pages.
It's almost impossible to build backlinks for every internal
web page, unless you run a popular site with lots of people
pinging and digging your pages.
So let's be realistic.
You can start with 5 internal pages and build
backlinks to them.
I prefer to build backlinks to internal pages via just one
method - article marketing. (I'm not too keen on other
spammy methods).
Choose 5 internal pages, prepare 5 new articles, submit them
to hundreds of article directories and build backlinks to
these 5 internal pages.
(Note: You should do this for the homepage too.)
Submit the 5 articles to EzArticleLink, spin them and get
even more backlinks. (Do this for the homepage too.)
Whenever time allows, find 5 other internal pages and repeat
the process.
5) Be patient and spread your eggs
Search engines trust aged sites. Unless you buy an aged
domain, there is nothing you can do about the age of your
domain.
All you can do is Step 1 to 4 and then..... wait, trusting
that things will happen eventually. Like it or not, waiting
is one of the most important process in SEO, that's why
it's Step 5!
In the mean time, if you are building niche content websites,
continue to build more sites, rinse and repeat Step 1 - 4
Some websites will turn out to be winners while some may
barely survive. If you only plan to have one website and
intend to live and die with it, then while waiting, you
should establish other ways of getting traffic, such as
traffic exchange and advertising.
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